Ready for Their Close-Up: NYIT Students and Alumni Star in New Marketing Campaign
NYIT has great stories to tell—and starting this August, the university is finding new ways to tell them, with an assist from its new marketing agency, Oberland. (and Photographer Jeremy Amar)
In August and September 2016, look out for:
- Ads on bus shelter kiosks and newsstands around the Manhattan campus.
- An NYIT wrapped double-decker bus that circles Manhattan (going past the Fifth Avenue museums, Columbus Circle, and Lincoln Center, and traveling as far south as Wall Street).
- A 30-second video about the university (see below) that will be distributed digitally in Manhattan and within a five-mile radius of the Old Westbury campus.
This effort is only phase one of an integrated brand campaign across traditional, digital, and social media, which is designed to showcase our outstanding faculty and the ways in which our inventive, curious, and creative students and alumni are making a difference and determining their own destinies. Stayed tuned for more.